Purewow.com PureWow: Women's Fashion, Beauty, Life Hacks & Recipes

PureWow is the women's lifestyle destination dedicated to making your life easier, more interesting and of course, beautiful. Elevate the everyday.

Purewow.com Overview

/100

Desktop: Poor

Mobile: Poor

PureWow.com is a popular women's lifestyle website that offers a vast collection of fashion, beauty, life hacks, and recipes. With a dedicated team of experts constantly striving to make the life of every woman easier, more stylish and beautiful, the site hosts a range of varied content from DIYs, cooking recipes, makeup tutorials, travel tips, and life advice.

The site's structural overview reveals that it is hosted on Amazon.com, Inc., a well-known, reliable, and secure hosting platform. The site is secured with SSL certification issued by Amazon. It is a great indicator of improved security and trust levels of the site. The site is accessible through its top-level domain, i.e., COM.

PureWow.com's audience is mainly women who are passionate about lifestyle, beauty, and fashion, with a daily unique visit of 24,405 and 46,613.55 page views, which indicates its high user engagement level. As a helpful assistant team, we believe that the website should have a family-friendly environment, and after reviewing the website, we can confirm that the PureWow.com website is entirely safe and family-friendly.

However, our team did notice some issues with the website's page speed load time, with PageSpeed Insights scoring: Speed 56/100 (Poor). The website's desktop and mobile versions's speed qualifier rated as poor, which can impact its user experience and discourage engagement levels to some extent. The site's developers can work on these issues by optimizing images, leveraging browser caching, and compressing resources to improve the speed of the site.

As we mainly focus on structural overview, it is critical to mention that the website's design and navigability score high marks. The homepage features a clean layout with easy navigation to all the site's subsections, making it user-friendly. With crisp, engaging images and compelling headlines, the site offers a visually appealing treat to its visitors.

In conclusion, PureWow.com is an excellent website catering to women's lifestyle interests. The site's structural overview indicates high user engagement levels, hosting on a reliable server with SSL certification. The website offers an impressive range of lifestyle content and is family-friendly. However, the site's speed issues may impact its user experience, and the site's developers can focus on optimizing the speed to improve the overall experience.

Purewow.com Rank Summary

Global Rank

14,717

Average Load Time

2.86sec

Links In Count

1,402

Website Value

$815,495

Audience Geography. Where are purewow.com visitors located?

Country	Visitors
United States US	79.6%
Canada CA	4.3%
United Kingdom GB	1.9%
India IN	1.4%
Australia AU	1.2%
Portugal PT	1%
France FR	0.9%
Germany DE	0.7%
South Africa ZA	0.6%
Other	8.4%

Country	Pageviews
United States US	83%
Canada CA	4.1%
India IN	1.4%
United Kingdom GB	1.3%
Australia AU	1.2%
France FR	0.6%
Portugal PT	0.5%
South Africa ZA	0.4%
Germany DE	0.3%
Other	7.2%

Country	Rank
United States US	3198
Canada CA	5656
Portugal PT	6629
Australia AU	13494
South Africa ZA	14607
United Kingdom GB	23942
India IN	40444
France FR	40869
Germany DE	76688

Where do visitors go on purewow.com?

Subdomain	Pageviews
purewow.com	99.79%
admin.purewow.com	0.21%

Subdomain	Pageviews per User
purewow.com	1.89
admin.purewow.com	1

Subdomain	Reach
purewow.com	99.84%
admin.purewow.com	0.27%

How popular is purewow.com?

Period	Global Rank	Global Rank Delta
past 3 months	14717	-1050
past month	15810	1425
past week	16496	943
yesterday	16668	-5947

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	21797	-1385	326	5.4%	1.91	2%
30	23651	2141	298	-11.05%	1.89	-1.05%
7	22851	-487	314	0.4%	2.1	10%
1	25584	-2045	29	10%	1.9	-30.45%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	13194	-865	634	3%
30	14134	1191	581	-9.863%
7	15454	1496	53	-10.59%
1	15080	-7871	55	60%

Purewow.com Website Safety

Overview

Last Updated: 12/26/2024

Overall result - purewow.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2024

purewow.com is safe.

Norton ConnectSafe evaluates purewow.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 02/06/2019

purewow.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

purewow.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

purewow.com is safe.

McAfee assesses purewow.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze purewow.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

purewow.com child safety is very good.

The WOT calculates reputation of the purewow.com. This reputation system receives ratings from users and information from third-party sources, assesses the purewow.com for safety features and confirms, whether purewow.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	www.purewow.com
Issuer Organization	Let's Encrypt
Issuer	R10
Algorithm	RSA-SHA256
Valid form	09/01/2024
Expiration	11/30/2024
Signed	Certificate is not self signed
Additional Domains	purewow.com www.purewow.com

Purewow.com Rank History

Alexa Rank shows how popular purewow.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If purewow.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to purewow.com and pageviews on purewow.com over the past 3 months.

Purewow.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 54113

ASN Title: FASTLY - Fastly, US

Last Update: 07/16/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 54113
ASName: FASTLY
ASHandle: AS54113
RegDate: 2011-10-04
Updated: 2012-03-02
Comment: http://www.fastly.com/
Ref: https://rdap.arin.net/registry/autnum/54113

OrgName: Fastly
OrgId: SKYCA-3
Address: PO Box 78266
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2011-09-16
Updated: 2017-03-30
Ref: https://rdap.arin.net/registry/entity/SKYCA-3

OrgNOCHandle: FNO19-ARIN
OrgNOCName: Fastly Network Operations
OrgNOCPhone: +1-415-404-9374
OrgNOCEmail: noc@fastly.com
OrgNOCRef: https://rdap.arin.net/registry/entity/FNO19-ARIN

OrgTechHandle: FRA19-ARIN
OrgTechName: Fastly RIR Administrator
OrgTechPhone: +1-415-404-9374
OrgTechEmail: rir-admin@fastly.com
OrgTechRef: https://rdap.arin.net/registry/entity/FRA19-ARIN

OrgAbuseHandle: ABUSE4771-ARIN
OrgAbuseName: Abuse Account
OrgAbusePhone: +1-415-496-9353
OrgAbuseEmail: abuse@fastly.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE4771-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Purewow.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: PUREWOW.COM
Registry Domain ID: 619446269_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2023-09-21T13:39:42Z
Creation Date: 2006-10-05T03:35:31Z
Registry Expiry Date: 2025-10-05T03:35:31Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS-1471.AWSDNS-55.ORG
Name Server: NS-1660.AWSDNS-15.CO.UK
Name Server: NS-473.AWSDNS-59.COM
Name Server: NS-779.AWSDNS-33.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-09T12:58:10Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
purewow.com	151.101.1.91	300
purewow.com	151.101.129.91	300
purewow.com	151.101.193.91	300
purewow.com	151.101.65.91	300

Host	MX Record	Priority	TTL
purewow.com	aspmx.l.google.com	10	300
purewow.com	alt1.aspmx.l.google.com	20	300
purewow.com	alt2.aspmx.l.google.com	20	300
purewow.com	aspmx2.googlemail.com	30	300
purewow.com	aspmx3.googlemail.com	30	300
purewow.com	aspmx4.googlemail.com	30	300
purewow.com	aspmx5.googlemail.com	30	300

Host	NS Record	TTL
purewow.com	ns-1471.awsdns-55.org	172800
purewow.com	ns-1660.awsdns-15.co.uk	172800
purewow.com	ns-473.awsdns-59.com	172800
purewow.com	ns-779.awsdns-33.net	172800

Host	TXT Record	TTL
purewow.com	MS=ms13236908	300
purewow.com	ZOOM_verify_4MT9E0hhQUOtXMkx8nAIRQ	300
purewow.com	detectify-verification=9cc506934da449ec67b187a21141a0cc	300
purewow.com	facebook-domain-verification=nhvq824on4xm4f3qo9krssmh7n9dr	300
purewow.com	google-site-verification=VO3Jd_wgxkXkxfJSM0O5LkSkqWcDYzhERpP3UOobWGY	300
purewow.com	google-site-verification=Xo7_339KmMva5cQglwnJql9SuoFWEVabqOAGv-EKWrc	300
purewow.com	v=spf1 ip4:50.17.232.7 ip4:50.17.202.3 ip4:54.209.198.190 ip4:54.209.186.148 ip4:54.209.160.127 ip4:34.226.12.212 ip4:52.20.70.39 ip4:18.213.78.23 ip4:34.226.12.212 include:aspmx.sailthru.com include:_spf.google.com include:mail.zendesk.com ~all	300
purewow.com	xhsbhj75dprgbnst80b41nzrjrnfk98h	300
purewow.com	yahoo-verification-key=ik1nayiQm+veWw1Rt2Frmsg88o9EBUeuTWMICxqQU1s=	300

ns-1660.awsdns-15.co.uk
TTL: 900
Email address: awsdns-hostmaster.amazon.com
Serial: 1
Refresh: 7200
Retry: 900
Expire: 1209600
Minimum: 86400

Purewow.com HTML Check

HTML Validation Tool

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

The “form” role is unnecessary for element “form”.

The first occurrence of ID “followup_url” was here.

The first occurrence of ID “referrer” was here.

The first occurrence of ID “editionNames” was here.

The first occurrence of ID “signin_error_recipe” was here.

The first occurrence of ID “emailAddressSignupPopup” was here.

The first occurrence of ID “newEmailAddress” was here.

The “language” attribute on the “script” element is obsolete. You can safely omit it.

Empty heading.

The “contentinfo” role is unnecessary for element “footer”.

The first occurrence of ID “press-tab” was here.

Errors

Attribute “sl-processed” not allowed on element “a” at this point.

Bad value “x-tmpl-mustache” for attribute “type” on element “script”: Subtype missing.

Bad value “11.75” for attribute “height” on element “img”: Expected a digit but saw “.” instead.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Bad value “” for attribute “action” on element “form”: Must be non-empty.

Element “div” not allowed as child of element “button” in this context. (Suppressing further errors from this subtree.)

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Malformed byte sequence: “97”.

Element “div” not allowed as child of element “label” in this context. (Suppressing further errors from this subtree.)

Duplicate ID “followup_url”.

Duplicate ID “referrer”.

Duplicate ID “editionNames”.

Duplicate ID “signin_error_recipe”.

Duplicate ID “emailAddressSignupPopup”.

Duplicate ID “newEmailAddress”.

Bad value “” for attribute “id” on element “div”: An ID must not be the empty string.

Duplicate ID “press-tab”.

Element “span” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

The “aria-labelledby” attribute must point to an element in the same document.

Purewow.com Desktop Performance

Last tested: 12/04/2019

Desktop Speed

65%

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Avoid landing page redirects

Minify HTML

Optimize images

Minify JavaScript

Desktop Resource Breakdown

Total Resources	240
Number of Hosts	66
Static Resources	91
JavaScript Resources	83
CSS Resources	4

Purewow.com Mobile Insights

Last tested: 12/03/2019

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

56%

Avoid landing page redirects

Leverage browser caching

Enable compression

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify HTML

Minify JavaScript

Mobile Resource Breakdown

Total Resources	239
Number of Hosts	67
Static Resources	101
JavaScript Resources	81
CSS Resources	5

Purewow.com Common Typos

www.purewow.com
www.purewow.net
www.purewow.org
www.purewow.info
www.purewow.biz
www.purewow.us
www.purewow.mobi
www.urewow.com
www.purewow.com
www.ourewow.com
www.pourewow.com
www.opurewow.com
www.lurewow.com
www.plurewow.com
www.lpurewow.com
www.prewow.com
www.pyrewow.com
www.puyrewow.com
www.pyurewow.com
www.phrewow.com
www.puhrewow.com
www.phurewow.com
www.pjrewow.com
www.pujrewow.com
www.pjurewow.com
www.pirewow.com
www.puirewow.com
www.piurewow.com
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www.pueewow.com
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www.purewoe.com
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www.purewow.con

Purewow.com PureWow: Women's Fashion, Beauty, Life Hacks & Recipes

PureWow is the women's lifestyle destination dedicated to making your life easier, more interesting and of course, beautiful. Elevate the everyday.

Purewow.com Overview

Purewow.com Rank Summary

Purewow.com Website Safety

Purewow.com Rank History

Purewow.com Hosting Information

Purewow.com Domain Registration and Settings

Purewow.com HTML Check

Purewow.com Desktop Performance

Purewow.com Mobile Insights

Purewow.com Similar Audits

Purewow.com Common Typos